Ford Reviews
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Full of Practical Wisdom
A system to assure a continuing flow of new clients.As a provider of strategic marketing services for high-technology companies, I have spent the last 15 years helping my clients better understand their markets and customers' needs and develop effective marketing operations. I have also given much thought about how the concepts I recommend to my clients could be applied to my own business; some are applicipable, but unfortunately, most are not.
Over the years, I've looked for ideas about new business generation for professional Rainmakers -- The Manager's Guide to Training Professionals to Attract New Clients by Ford Harding.
The book starts with a realistic discussion of the problem we face, then continues to outline an approach to the solution. It does not suggest any particular process, but chronicles what has actually worked for others; it is based on interviews with over 100 highly successful rainmakers. Harding tells how to think about the problem and how to develop a process that will work for you and your firm. He acknowledges that many successful rainmakers have an intuitive gift, but points out that those of us who do not have it, can learn from those who do.
I recommend the book to you. Those who are already proficient rainmakers will find ways to polish their technique; those who are struggling rainmakers will find a systematic approach to developing a system that will work for them.
CREATING RAINMAKERS By Ford Harding -- Summary of Main Points
Most professionals are good at reactive sales, i.e., obtaining an assignment when a client comes to them with a problem. Rainmakers, on the other hand, identify prospects for new business and they turn those contacts into revenue-producing assignments.
Successful rainmakers have a system to assure a continuing flow of new contacts which eventually results in new business. There are as many differences as similarities in the specifics of their systems, but all have an "engine" to keep the process working. The most successful systems fit the unique requirements of the rainmaker's market and the characteristics and personalities of the firm. Building a rainmaking system is like investing at compound interest -- success takes time, but eventually it builds on itself.
There are four key parts to successful rainmaking systems. Targeting & positioning -- you must know your market and the value you offer. Lead generation -- using thought leadership, relationship networks and value selling. Face-to-face meetings -- all lead generation efforts must lead to this. Performing -- delivering quality service is most important.
Professional service firms face one or haystack" problem -- finding a client with a problem you can solve. The "many points of light" problem -- many others also provide the service you offer. The "one dog client" problem -- client already has a provider of service you offer. Some rainmaking techniques fit one problem better than others.
Harding describes three types of selling, professional services. Product selling -- works if you can define a "standard service." Need-based selling -- prior contact or a referral is necessary. Value-based selling -- often works when need-based selling won't.
Successful rainmakers spend more time generating leads than selling. Most rainmakers initiate calls; business seldom "falls in their lap." They find a way to integrate lead generation with their other activities.
Above all, Harding's survey shows, rainmakers are optimistic
Rain Making: A ReviewI am an applied psychologist and have been plying my trade for the last 26 years, during 23 of which I have been independently employed. The countries in which my clients are located include Europe, Israel and the United States.
After having read the book Rain Making, by Ford Harding, I can whole-heartedly recommend it to professional consultants (for example, accountants, management consultants and the like) who market / promote / sell their services. While I do not know to what degree people who sell, but do not sell consulting services, can benefit from this book, I can safely say that Rain Making is an excellent book for those who do sell such services.
There are a number of reasons that I recommend Rain Making so highly. One is that the methods, techniques and tips that are presented are done so in a very clear and systematic manner. This makes them not only easy to understand but, not less important, easy to remember. Another reason I found the book so satisfying is that the ideas and recommendations it offers actually work! I have applied a good number of them and can safely say that they have increased both my drive and motivation (an essential ingredient for sales success!) on the one hand and my sales, on the other.
Why does Rain Making do such a good job? For one, in addition to presenting concrete and effective recommendations and suggestions, it also presents a sales weltanschauung or world view / ideology which, if adapted, can help make for long-term sales success because it places the client in center-stage, as the factor of prime importance.
In addition, the fact the author has obviously "been there" and actually sold consulting services, enables him to understand my world and the challenges and opportunities of which it is made. I found his identification with my reality to be a solid source of support
While I have read many books on marketing and selling (Harvey Mackay's books have been very helpful) this is the first time I have read a book that is tailored to my professional reality. Morris Kaner, Israel

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Not an easy read, but a good, solid reference.Eventhough I'm not going for my Cisco certifications right away, this book helped answer many networking questions I had while studying for my MCSE tests.
Good buy
Internetworking Technologies Handbook, Volume 2
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Talks DOWN to children, not true to ScripturesTypical errors include: "After God had worked hard all week long to make these things it was Sunday, so He took a good long rest" (Sabbath, and yes God rested, but its important to teach children what Jesus taught later, that the Sabbath was made for MAN to rest, not for GOD to rest)
Another: "...you must never eat the fruit of the tree of knowledge because if you do you will surely die" (it is the tree of knowledge of GOOD and EVIL)
Another: "...HE (GOD) listened to men singing as they worked the fields and to a band of children playing ring-around-a-rosy" (ring-around-a-rosy originated during the Black Plague)
Another: ..God is upset at a child abandoned by its parents in a war and left starving at home, and sends the Angel Gabriel to take the child up and fly it to its parents. (????? this is not one of the mysterious ways in which GOD is known to work - much less would GOD choose to return a child to the parents who abandoned her)
There are many, many problems in this book. Joseph is a mystery man, there are multiple north poles and no south pole, there are so many errors and talking down to children (children can understand the idea of male and female animals, two-by-two - no need to call them a 'lady and a gentleman animal of every kind'
I appreciate that some people are sentimental about this book but I would recommend anyone thinking of giving it to a child read it very carefully first.
childhood memories
need for new printing
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after thoughtsThe later chapters got wackier and wackier. He started making claims that he either neglected to or were unable to substantiate and thereby greatly diminished his credibility.
It was an entertaing and easy to read book. But I would classify if as part fact and part speculation.
A good book but requires some extra readingBut since (15 November 2001) I also discovered "Return of Depression Economics" from Paul Krugman explaining fundamentals in economy in an easy way, "False Dawn" from John Gray explaining the dangers of over borrowing which causes our present and probably temporary downturn, "Essays on the Great Depression" from Ben S. Bernanke explaining why the countries which abandoned the gold standard quickly (Britain 1931, Germany 1933) recovered much faster than those who did not (US 1934, Belgium 1935, France 1936). And those who did not use gold but silver did not suffer at all (China, Spain) because the metal was never in short supply.
If the Federal Reserve had not been there, if the Bank of England had not showed the way to the solution in 1931 and if this solution did not become a global standard after 1971, we would all be in a bad shape today. The reason why the dollar fares better than the euro is not because economic fundamentals but because the Federal Reserve has more room to manoeuvre and avoid crisis (recent slowdown in employment proves it) than the European Central Bank influenced by Germany who was rightfully traumatised by its 1923 hyperinflation period. Gray explains how a depression or an hyperinflation leave a deep trauma to a generation that lived true one of those events. Unfortunately fighting inflation is only one side of the coin. Recession and depression also exist.
Global finance is shaped by all those rules. September 11, 2001 showed why insurance companies and other financial institutions pool together to reduce risk. This is not a conspiracy, just the desire to diminish exposure. In 1929, central bankers were a new specie initiated by the Warburg before and after WW I to prevent problems (US, Russia, Germany, Japan, Bank of International Settlements) on the model of the banks found in France and Britain. Nobody ever had to cope with a global depression before and several states including the US did exactly what made it worse: raise interest rates, raise taxes, close their borders for foreign goods (see last chapter Krugman and also Bernanke). Since 2000 Fed reduced the rates, US government diminished taxes and lawmakers in industrial countries insist to keep borders open to avoid the unnecessary collapse of global trade. Rather trade adapts to demand.
Last but not least "All Connected Now, Living in the First Global Civilisation" from Truett Anderson explaining how our system became global thanks to telecommunication (telegraph, telephone, telex, fax, internet). Circa 1850 people started to install electric communications lines and everything else followed the wire to become global (business, finance, politics, culture, religion, social movements, information, etc...).
So a good book but reader must search for further reading to find the true meaning of the paradigm shift that occurred between 1850 and 2001.
Simply Amazing!
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Riproaring, raucous and not relentingThe only quarrel I have with the book is, that it has long stretches of tediousness. All the descriptions of far horizons and beige horse manure stretch too far. Also, the author must have used every adjective known to Funk and Wagnalls at least twice. That gets irritating.
Enthralling historical novel deserves a sixth starThe middle of the book introduces us to the little-told story of Missouri during and after the war, where sectional feelings were so strong they led to rampant bloodshed in a "give no quarter, take no quarter" spirit. These feelings were hardly related to the preservation of the Union or the establishment of a slaveholding Confederacy. Barry does a remarkable job of giving readers a sense of why this hatred existed. The novel is a history lesson weaved into a thoroughly entertaining tale.
James is exposed as a ruthless, often sadistic killer, who lived with constant paranoia and false hope. Meanwhile he was a hero to many who saw him and his gang as avengers of "the lost cause." Barry excels at vivid characterizations. Readers become well acquainted with all participants, like them or not.
"Chivalry of Crime" begins and ends with the adventures of Welsh immigrant, Benyon who runs into serious problems with the law, only to find his new friend Bob Ford as his savior. But how good a friend is Ford, himself a "crooked" man? Young Benyon has occasion to speculate on Ford's "friendship."
To an even greater degree it is in these sections, with the advantage of one setting in a short period of time (set in Weaver, Colorado in 1892) that Barry draws a vivid picture of a place and it's people -- vigilantes, prostitutes, corrupt, lawmen and crooked gamblers.
Once again the action is palpable and there are moral questions to ponder.
"Chivalry" is rivaled only by "Cold Mountain" among historical novels set in 19th century America.
The old west as Jesse James knew and lived itThe author - Desmond Barry- has written another book soon to be published. I will waste no time in ordering it.

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Good Effort, Not quite there yet
A BRILLIANT DEBUT NOVEL!The setting is the summer season in P-Town and Ford has populated it with a most diverse, interesting and enjoyable cast of characters - gay, lesbian, transgender and straight - singles, sluts, engaged, married, separated or abandoned - and a 17-year old virgin from Hannibal. But mainly it's about Josh Felling a free-lance copywriter from Boston who is trying to get over a six-year relationship shattered by a cheating love and the "families" he discovers around him.
The author is very adept at working with a large and varied cast and entwining their many different tales into a common theme that all works out in the end. Also because of his gift for writing totally believable dialogue, you'll probably go on reading the book just another chapter or two after you've planned to stop.
Characters, plot and dialogue - you just can't top what you'll find in LAST SUMMER. And until Ford's next novel, I guess I'll just have to start with his essay collections. Don't miss this one, I'm giving it my rare *****+ rating and making it Our Bookshelf's Book Of the Month.
A Wonderful Reading Experience
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An Even-Handed Treatment of the AVGHe has done an excellent job of placing them in the context of their times. He interviewed a number of surviving Tigers, including the lesser lights of the Group, and told the truth with at best only a little varnish. He provides the specifications of the aircraft used by both sides over China and Burma, and precisely details who was stationed where, when and with how many aircraft of what types, on both sides.
He gives a good look at the interactions between Chennault, Chiang, Madame Chiang, Stilwell and Bissell; and their patrons and enemies back in Washington. How the assorted feuds amongst the principals and their patrons affected the war in the air and on the ground has never been analyzed in quite this way before. One thing I like was that Ford presents the facts as he unearthed them, and leaves it to the reader to draw conclusions as to how things went wrong and what could have been done differently, and who could have done them differently.
Ford brings the myths crashing down in flames. But he then erects a new monument to a group of heroes, some of them reluctant and all with feet of clay, who did the impossible for the ungrateful with almost nothing at all. The reader will, I think, take away an even greater respect for the men (and women) of the American Volunteer Group than he brought to the book before reading.
This one belongs on the bookshelf of all who study World War II and how it brought about the world we live in today.
The Best on the Best
Historical accuracy re-enforcing legend
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a suggestion
Ford's Last Readers
This Book is Obscure For No Good Reason.
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Physics aside
Remarkable scientist, admirable manWheeler's remarkable character pervades the book and helps make it unique and interesting. In a profession legendary for strong intellects and egos, he has achieved and maintained a pomposity coefficient of zero. His judgments of other people are unfailingly generous, but also astute enough to be interesting and revealing. He provides candid firsthand impressions of legendary figures such as Bohr, Einstein, Oppenheimer, Teller, Ulam, Heisenberg, Fermi, Szilard and Feynman . We also learn about many less well-known colleagues, friends and students whom he finds memorable for various reasons. In contrast to the eminent-scientist stereotype, Wheeler has always enjoyed teaching undergraduates and is genuinely interested in the problems and aspirations of the young people entrusted to his care.
Like the brilliant George Gamow, Wheeler has a talent for explaining difficult concepts and illustrating them with whimsically inventive diagrams. The book's autobiographical threads are interwoven with a rich tapestry of subtle but plainly-spoken physical insights on dozens of topics, some arcane enough to leave even the author slightly bemused. I believe anyone interested in physics will find a personal revelation or two among Wheeler's lucid, informal scientific explanations. There are touches of Gamowesque humor too, such as his theory that the fates somehow conspired to entangle him with a string of Hungarian emigres.
The title concepts of the book -- Geons, Black Holes and Quantum Foam -- were all named by Wheeler himself. He began his career at the minute scale of particle physics, moved on to the grand sweep of relativistic cosmology, and finally circled back to the hyperminuteness of quantum foam. Of course there is nothing really disjointed about such a journey, since connections among the nested scales of nature constitute one of the grand unifying themes of physics.
A wonderful book on the life of an influential physicistThis present work of his traces his life, a life that is (as the cover says) one of science. However, one of the nice facets of this book is that it goes beyond just the laboratory & reveals the personal life of this great man. We learn of the moving death of his brother in WWII, his worries and concerns over nuclear war (as well as the grapples with his conscience that he endured over the invention of the hydrogen bomb) and many other aspects of his life. He also tells stories of some of his most memorable students; not all of these were necessarily his most gifted pupils. Above all, Wheeler reveals a genuine human passion that has characterized his approach to science over the greater part of this century. One of the best biographies of a scientist I have ever read.

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Moderately AmusingYou will get a pretty good sense of Seattle and suburbs, and Waterman is an interesting PI. But there isn't enough here to have me rush out and get the next in the series. There is too much better stuff out there. I recommend this only if you are an avid reader of the "hard-boiled PI" genre.
Somewhat Disappointing
Fresh, Colorful Characters Add to New PI MisteryHaving been born and raised in Seattle, but now living in Alaska, I did enjoy follwing the geography as PI Leo Waterman scoots around the Puget Sound region, sort of a nostalgic "old home week", but that was not what held my attention.
What for me sets this book apart from the rest of the "hard boiled PI" genre are the characters that Ford gives us. The are fresh, memorable and we care about them. It would be easy to make Leo's "domestically challenged" team of drunks mere two-dimensional throw-aways, but Ford fleshes them out with humor, without being condescending, and a complexity that I had never considered for "bums". These are multi-leveled people with stories behind them. I found I really same to like "The Boys" and their addition as Waterman's helpers is one of the most compelling aspects to this novel, and to the series as a whole.
If Ford's characters caught my attention, his writing style helped keep it. His action scenes are beleivable; his descriptions are terse, but evocative; and there is a self-depretiation that flows from Ford through Leo Waterman that I found both refreshing as well as compelling.
Rainmakers have the ability to gain access to decision makers while they have high concern about confidentiality and are still in the process of formulating their needs around specific problems.
This access means knowing key people so well, they feel comfortable confiding in you.
One has to be a good sales professional to be an effective Rainmaker. But one need not be a Rainmaker to be an effective sales professional. Sales and Rainmaking are not necessarily the same thing, even though both contribute to the revenue side of the accounting equation.
At Stybel Peabody, we value this book so highly we use it as the basic text in our work with professional service providers who seek to develop rainmaking skills.
The title of this book, however, is somewhat misleading.
Ford Harding has written a first rate "how to" book on attracting new clients via all kinds of sales and marketing techniques. Rainmaking is only one of those ! ! techniques.
One of the book's strengths is that Ford Harding doesn't "preach." He talks about his own failures as well as his successes. Harding integrates his own experiences with survey research he has done with practitioners. Finally, his approach is contingency-based. By contingency, we mean that he provides readers with descriptions of different client development techniques available and some frameworks when tech technique is appropriate or inappropriate.
We'll be surprised if you don't get at least three good, useful ideas from this book.
Laurence J. Stybel and Maryanne Peabody STYBEL PEABODY & ASSOCIATESEND